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  • Writer's pictureEla Reeves

Partner Edit: Design Hotels

Boutique hotels have been gaining in popularity over the years, and for good reason. These small, stylish, and often luxurious hotels offer a unique experience that can't be found in larger, chain hotels. If you're looking for a more personalized and intimate stay, a boutique hotel might be the perfect option for your next trip.


What are boutique hotels?

Boutique hotels are typically smaller hotels that offer a more personalized and unique experience than you might find in a larger chain hotel. They often feature stylish decor, upscale amenities, and a focus on customer service. Many boutique hotels are independently owned, which means they have a greater degree of freedom to create their own unique brand and atmosphere.


Boutique hotels can be found in a variety of settings, from urban locations to remote countryside locations. Some boutique hotels are designed to cater to specific interests, such as foodies or wellness enthusiasts, while others offer a more general luxury experience.


Design Hotels is a hotel brand, offering boutique hotels worldwide. From winery stays in Portugal, to spa breaks in the Fiji Mountains.


Below, we outline some of our favourite new openings, the must go locations and award-winning properties of Design Hotels.


Mamula Island, Minorca - New Opening Spring 2023

Located at the entrance of the Bay of Kotor, and part of a UNESCO

World Heritage Site, Mamula Island is a carefully restored 19th century fort in Montenegro. Encircled by sea and sky, with far-reaching views of crystal waters and wild scenery, the hotel has 32 rooms, a holistic spa, a beach, 3 pools, 3 restaurants and 4 bars. Everything has been designed to give guests time to think, move, make, meet, soothe, share, and dance. All so they reconnect with what they love.


What we love: Guests can only arrive to the hotel by helicopter or boat, making this hotel a private & luxurious escape In Europe.


Covent Garden Hotel, London - A boutique stay in a prime locations

Covent Garden Hotel is situated in the heart of the theatre district and is just a short walk to the Royal Opera House, Soho and within easy reach of the city's business centre. It is surrounded by some of London's best restaurants and bars, vibrant cafes and exciting theatre, nightlife and shopping.


What we love: Kit Kemp, wife of Firmade Hotels owner designs everything in the Firmadlae hotels we know & love, such as art pieces from her recent travels, and no 2 rooms look the same.



The Cambrian, Switzerland - A View To Remeber

Rebuilt in the late 20th century in the Belle Époque style of its predecessor the Grand Hotel Regina, the 72 room property was renovated and renamed The Cambrian in 2010. Unique contemporary interiors combined with extraordinary service an award winning Spa and unsurpassed views across the Adelboden valley The Cambrian is the perfect base camp.


What we love: A perfect hotel in the perfect location, whether you're there for the unsurpassed skiing on the slopes of the Bernese Oberland, to fill your lungs with all that clear, snow-tinged air in the forests and cow-flecked pastures of the surrounding hillsides, you're sure to leave Adelboden in a relaxed and rejuvenated state.



AnaYela, Marrakech - Privatised Luxury and Culture

In typical palace style, the hotel revolves around a central courtyard and features a rooftop terrace overlooking the medina. It is also one of the first sustainability projects in a Marrakech medina. The restoration was done without the use of electric tools by more than 100 artisans. Among its many mystical amenities, the city palace offers a lush indoor courtyard with a heated limestone pool.


What we love: The hotel is a small, boutique property offering only 3 rooms, perfect for group stays for a privatised vacation.



In conclusion, boutique hotels offer a unique and personalized experience for travelers seeking something different from traditional chain hotels, and what better way to experience this with The Jet Set Lifestyle Group x Design Hotels.


With our personalized service, and emphasis on local culture and experiences, you’ll be sure to make a memorable stay at any Design Hotel properties.






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